OUR COMPANY
Dedicated to fashion accessories’ distribution and promotion, 20 YEARS OF EXPERIENCE at Mexico’s watch and accessories market.
In order to ensure brand and product growth, our merchandise/sales force teams are divided strategically by region
Operations / Point of Sale
Service with sales and merchandising own personnel in more than 20 Mexico states and more than 100 stores
BRANDS
OUR STRENGTHS
SALES TEAM
- Negotiation of inventory levels according to: Months of inventory and store potential.
- Monthly allocation according to store clusters, seasonality and product mix.
- Sales and Inventory level monitoring
- Review and adjustment of product mix according to monthly meetings with Field Operations team.
- Elaboration of supplier purchases and basic collections, A-B-C product classification, as well as price brackets.
- Slow moving product management strategies
Field Operations
- We have staff supporting our watches & jewelry brands in Liverpool stores with permanent staff on the sales floor.
- Through the team of Visual Merchandisers and sales managers, we have a reach of +80% of the stores visited to determine needs and development opportunities.
- Key tasks of the team: Ensure sell out and turnover targets through excellent sales mentoring. They have base salary + variable salary + seasonal incentives.
- Negotiation of the best spaces for our brands in the stores.
- Identification of visual spaces for backlights, posters or seasonal furniture.
- Execution of merchandising guide according to the brand and adaptation by type of store format (type of furniture). In-store training for brand launching and new staff questions.
- Training events for our staff and Liverpool, Sears & Sanborns personnel every 6 months.
- Continuous digital training for our sales reps.
- Variable salary scheme according to the achievement of sales targets.
Field Operations
- We have staff supporting our watches & jewelry brands in Liverpool stores with permanent staff on the sales floor.
- Through the team of Visual Merchandisers and sales managers, we have a reach of +80% of the stores visited to determine needs and development opportunities.
- Key tasks of the team: Ensure sell out and turnover targets through excellent sales mentoring. They have base salary + variable salary + seasonal incentives.
- Negotiation of the best spaces for our brands in the stores.
- Identification of visual spaces for backlights, posters or seasonal furniture.
- Execution of merchandising guide according to the brand and adaptation by type of store format (type of furniture). In-store training for brand launching and new staff questions.
- Training events for our staff and Liverpool, Sears & Sanborns personnel every 6 months.
- Continuous digital training for our sales reps.
- Variable salary scheme according to the achievement of sales targets.
Commecial &
Marketing Strategy
- Development of new distribution channels.
- Evaluation of investment in Pop-up / In store activations, take overs, GWP, product kits, corners-shopINshop
- Marketing, PR, Visual Merchandising and Digital communication plans.
- Incentive plans for our sales reps and Liverpool´s floor staff.
- Local production valuation (packaging, materials, display, furniture) in order to make expenses more efficient.
- Competitor analysis and benchmarking.
LOCATION
In order to ensure brand and product growth, our merchandise/sales force teams are divided accordingly by region
Monterrey
Distribution Center & Service Center
GRUPO AKLUCK has a central office and distribution center in Monterrey with a satellite office in Mexico City.
In addition, we have a warehouse facility USA as well as a custom brokerage company.
Mexico City
Operations / Point of Sale & Comercial Management
Marketing, merchandising, and in-house sales are directed and serviced from our Mexico City office as this is where all national store and media house accounts reside.
Yama Insurgentes Reforma
Yama Insurgentes Reforma
Av. Insurgentes Sur 64 piso 18 oficina A1804
Juárez, Cuauhtémoc
06600 CDMX
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