As a trailblazer and visionary, Anne Klein forever changed the way women dress. This year, we´re honoring her rich legacy and continued impact on American fashion since 1968.
With our latest campaign, we´ve incorporated iconic vintage pieces from Anne´s archives as a backdrop to our Fall 2018 collections. Through compelling styling, this hallmark season bridges decades of classic, wearable style to reinforce the heritage of Anne Klein for today´s modern woman. We are reintroducing Anne´s signature as part of our 50th Anniversary messaging and spotlight on the brand´s rich heritage.
To celebrate this event in Mexico, we will have the following events from November 21st – December 31st
– Digital Campaign in different fashion media such as Marie Claire, Vanidades, You Tube, Google Adwords and social media
– Pop up stand program at the main points of sale
– Outdoor campaign with 60 bus stops in the most important avenues of Mexico City
– Influencer program (Yael Sandler, Betinna Guisa)
– Gift with purchase in the most important department stores
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For more information about the 50 years of Anne Klein visit:
FB: anneklein
IG: annekleinofficial
#AnneKlein50years #AnneKleinWatches #WomenWhoDo